Bright-coloured pictures, vivid typography and a self-defining tag line: “Deep into Mauritius – Every holiday has a story. Live yours.” Welcome to the new world of Veranda Resorts!

After a preview at the London WTM in November 2014 with the introduction of the Pop Up Moments, Veranda Resorts’ brand lifting was officially announced to travel industry members at the ITB Berlin Convention in March 2015. The decision was made to lift up both the group’s image and its offers in order to better convey its core values.

Veranda Resorts’ new identity focuses on Mauritian art of living through authentic and colourful experiences: boat trip on the turquoise lagoon, cooking classes with a dedicated chef, local rum tasting on the beach and romantic sundowner for two. Guests are invited to go deep into local traditions to experience the true island lifestyle and Mauritians’ legendary hospitality.

Deep into Mauritius!

veranda-resorts-deep-into-mauritius

 

“Stay still. Take the beauty all in. Cultivate silence. Float in the sea. Lie on the sand. Build sand castles. Run with waves. Laugh. Dance. Dream. Love. Discover. Take me there!”

The brand lifting advertising campaign presents the brand’s new signature: Deep into Mauritius. This main line is broken down into several variants: deep into the blue, deep into culture, deep into flavours… a fantastic agenda for exotic holidays across the world! Get away on a canoe, learn to play ravanne on the beach, try some water sports, taste fresh local food… All these delightful moments are captured in the campaign’s photo and video shoots and define the storyline of guests’ holidays at Veranda Resorts.

Furthermore, the campaign puts forward each of the four 3*+/4* resorts and their dazzling atmosphere: Veranda Pointe aux Biches and its relaxing environment; Veranda Paul & Virginie and its romantic setting and adults only concept; Veranda Palmar Beach and its seaside fun; and Veranda Grand Baie, an oasis amidst the vibrant coastal town of Grand Baie.

Veranda Resorts benefits from 30 years of expertise in Mauritian art of living. The brand lifting is an opportunity to refresh the group’s image in the traveller’s mind and to reaffirm its 100% Mauritian know-how.

Chef Ravi Kanhye was selected to take part in the “Goût de France/Good France” campaign, which will take place on March 19, 2015 at the Château de Bel Ombre. Residents of Heritage Resorts are invited to this unique – and surely delicious – evening!

Good France is an international event which aims to promote French cuisine, its capacity for innovation and the values it conveys: sharing, enjoying and respecting the principles of high quality and environmentally responsible cuisine. It follows the listing of French cuisine in the World intangible Heritage by UNESCO and contribute to its influence on the world.

More than 1000 chefs on all five continents are expecting to join the event to honour the merits of French cuisine. To take part in this great celebration, chefs were selected worldwide by a committee chaired by chef Alain Ducasse and composed of professionals from haute cuisine to fine-dining bistros. They will prepare a dinner combining the culinary traditions of their country and French gastronomy.

During this distinctive evening, Chef Ravi Kanhye will present a special menu for the occasion at the Château de Bel Ombre. Guests will have the opportunity to taste a fine and creative menu, including potted duck leg, lobster bisque, salmon filet, thick round of Rossini beef, cheese platter and chocolate mille-feuille.

Chef Ravi Kanhye selected

Chef Ravi Kanhye was selected to take part in the “Goût de France/Good France” campaign

For Chef Ravi, this is an ideal opportunity to put forward Mauritian culinary savoir-faire. Driven by the creativity and challenges of his profession, he has in mind to please the finest palates with a distinctive cuisine: refined, bold and generous at the same time… A must-try at Heritage Resorts!

Moreover, the Chef has recently reviewed the menu of the Château in order to offer a distinctive cuisine to gourmet customers. It is now an ode to Mauritian generosity and to old-time recipes inspired by the splendid 19th century mansion. Pleasure goes hand in hand with refinement, in a place where the palate is ravished by Chef Ravi’s original blend of opposite flavours, tradition and modernism.

The Château de Bel Ombre is one of Heritage Resorts’ 12 restaurants on the Domaine de Bel Ombre. Set in the middle of a captivating French-style garden, this historic mansion offers exquisite Mauritian dishes made with locally grown products. The romantic setting of this place is also ideal for weddings and receptions.

Chef Ravi’s cuisine provides for a whole culinary journey that will leave Heritage Resorts’ guests totally thrilled!